Aug 04, 2026  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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HRMA 4336 - Beverage Marketing

Cr. 3. (3-0)
Prerequisite: junior standing.

Identify and analyze the segmenting, targeting, and positioning of the alcoholic beverage industry with emphasis on the suppliers, retailers, and on-premise accounts to understand product assortment and pricing decision.



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