Apr 06, 2025  
2016-2017 Graduate Catalog 
    
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2016-2017 Graduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 6A61 - Marketing Administration

Credit Hours: 1.5
Lecture Contact Hours: 1.5   Lab Contact Hours: 0
Prerequisite: Graduate standing.

Overview of marketing, including segmentation, targeting, positioning and the marketing mix.


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