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Apr 16, 2025
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HRMA 4336 - Beverage MarketingCredit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: junior standing.
Description
Identify and analyze the segmenting, targeting, and positioning of the alcoholic beverage industry with emphasis on the suppliers, retailers, and on-premise accounts to understand product assortment and pricing decision.
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