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Apr 08, 2025
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MARK 7370 - Luxury Marketing Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: MARK 6361 or MARK 6A61 .
Provides an understanding of the fundamentals of the luxury industry and effective marketing of luxury goods and services. Using luxury brand exemplars, students will gain a broad knowledge of brand strategy development.
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