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Apr 08, 2025
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MARK 7378 - Strategic Selling Credit Hours: 3.0
Lecture Contact Hours: 3 Lab Contact Hours: 0
Prerequisite: Graduate standing and MARK 6361 or MARK6A61 and BZAN 6310 or BZAN 6320 .
Developing and managing major accounts with an emphasis on selling to complex enterprises with high-margin opportunities. Examining new ways to segment accounts. Business-to-business emphasis.
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