MARK 4338 - Marketing Research

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0

Prerequisite: MARK 3336 and MARK 3338; good academic standing; and one or more of the following: pre-business major with advisor approval, declared business major, or if required for a declared minor or special program.
Description
Overview of research methods and information needs for marketing decisions.
Repeatability: No

Additional Fee: Yes