Apr 07, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog
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MARK 4375 -  Key Account Selling

Credit Hours: 3.0
Lecture Contact Hours: 3    Lab Contact Hours: 0
Prerequisite: MARK 3337  and approval of coordinator.
Description
Selling to key accounts and complex enterprises. Account segmentation, strategic account plans, and the complex sales cycle.


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