Department of Marketing and Entrepreneurship

Return to: C.T. Bauer College of Business

Chair:

Edward Blair

Professors:

Michael Ahearne, Edward Blair, Keith Cox (Emeritus), Rex Du, Betsy Gelb, James D. Hess, Partha Krishnamurthy, Herbert Lyon (Emeritus), Vanessa Patrick, Bette Ann Stead (Emeritus)

Associate Professors:

Johannes Habel, Ye Hu, Sam Hui, Melanie Rudd, Seshadri Tirunillai

Assistant Professors:

Shijie Lu, Kitty Wang

Senior Professors of Practice:

Carl Herman, Steven F. Koch, Carlos Ortega, Gary Randazzo, Amy Vandaveer, James R. Webb

Professors of Practice:

Dave Cook, John R. Karonika, Alan Lish, Craig McAndrews, Kelly McCormick, John Pingel, William Zahn

Marketing and Entrepreneurship Requirements

Business majors must meet the business, nonbusiness, and elective requirements for a baccalaureate degree as well as the following for a Bachelor of Business Administration degree:

Programs

• Entrepreneurship, B.B.A.
• Marketing, B.B.A.

• Marketing Minor
• Sales Minor

• Marketing with a Certificate in Professional Selling

Return to: C.T. Bauer College of Business