Department of Marketing and Entrepreneurship

Chair:

Edward Blair

Professors:

Michael Ahearne, Edward Blair, Steve Brown (Emeritus), Keith Cox (Emeritus), Betsy Gelb (Emeritus), James D. Hess, Ye Hu, Sam Hui, Partha Krishnamurthy, Herbert Lyon (Emeritus), Vanessa Patrick, Bette Ann Stead (Emeritus)

Associate Professors:

Johannes Habel, Melanie Rudd, Seshadri Tirunillai

Assistant Professors:

Byung Cheol Lee, Martin Krämer, Bowen Luo, Kitty Wang

Senior Professors of Practice:

Carl Herman, Steven F. Koch, Alan Lish, Carlos Ortega, Gary Randazzo, Amy Vandaveer Novak, James R. Webb, William Zahn

Professors of Practice:

Dave Cook, John R. Karonika, Kelly McCormick, Jaime Noriega, John Pingel, Yara Suki, Stephen Wilbur

Marketing and Entrepreneurship Requirements

Business majors must meet the business, nonbusiness, and elective requirements for a baccalaureate degree as well as the following for a Bachelor of Business Administration degree:

Programs

• Entrepreneurship, B.B.A.
• Marketing, B.B.A.

• Entrepreneurship Minor
• Marketing Minor
• Sales Minor

• Marketing with a Certificate in Professional Selling