Apr 12, 2025

2012-2013 Undergraduate Catalog

2012-2013 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Advertising Concentration, Communication Minor

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The concentration provides basic knowledge, skills and ethical considerations to prepare students for entry into advertising careers. Specific areas of study include theory, principles, analytical and critical skills, ethical requirements, copywriting, media planning and placement, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for advertising careers.

Advertising Sequence

1. Take

COMM 2310 - Writing for Print and Digital Media Cr. 3.
COMM 3360 - Principles of Advertising Cr. 3.
COMM 3361 - Advertising Copywriting Cr. 3.
COMM 4360 - Media Planning and Placement Cr. 3.
COMM 4361 - National Advertising Campaigns Cr. 3.
COMM 4363 - Local Advertising Campaigns Cr. 3. or
COMM 4366 - Advertising Account Planning Cr. 3.

Note(s):

(Must earn a C in COMM 2310 before proceeding to advanced communication courses.)

2. Select 6 hours (two courses) of required Advertising electives from:

COMM 3326 - Graphics Applications Cr. 3.
COMM 3327 - Desktop Publishing Cr. 3.
COMM 3353 - Information and Communication Technologies I Cr. 3.

3. Select 6 hours (two courses) from:

COMM 1332 - Fundamentals of Public Speaking Cr. 3.
COMM 2320 - Fundamentals of Media Production Cr. 3.
COMM 3311 - Editing for Print and Digital Media Cr. 3.
COMM 3323 - Multimedia Production I Cr. 3.
COMM 3324 - Photojournalism I Cr. 3.
COMM 3332 - Effective Meeting Management Cr. 3.
COMM 3339 - Advanced Public Speaking Cr. 3.
COMM 3356 - Business and Professional Communication Cr. 3.
COMM 3368 - Principles of Public Relations Cr. 3.
COMM 3373 - Television: History and Culture Cr. 3.
COMM 4323 - Multimedia Production II Cr. 3.
COMM 4331 - Persuasion Cr. 3.
COMM 4353 - Information and Communication Technologies II Cr. 3.
COMM 4365 - Digital Public Relations and Advertising Cr. 3.
COMM 4366 - Advertising Account Planning Cr. 3.
COMM 4368 - Public Relations Campaigns Cr. 3.
COMM 4369 - Advertising Portfolio Cr. 3.
COMM 4377 - Understanding Publics Cr. 3.
COMM 4378 - The Social Impact of New Information Technology Cr. 3.
COMM 4392 - Professional Internship Cr. 3.
COMM 4397 - Selected Topics in Communication Cr. 3.
COMM 4398 - Independent Study Cr. 3 per semester or more by concurrent enrollment.
MARK 3336 - Elements of Marketing Administration Cr. 3.